What is SEO?

To better understand the subject of SEO, we will first divide this phrase into its components and explain each of them, then we will deal with the main concept and SEO.SEO means search engine optimization . The purpose of search engine optimization is to increase search traffic or increase search engine ranking .More work needs to be done in search engine optimization to display the site or content that is first shared with users when searching. Working on SEO to increase rankings and visibility when searching, requires some basic and specialized information that you should follow to achieve better results.The content of all images, videos, texts, audio and infographics or a combination of all of these.

Content is classified into 4 groups:

Landing pages: Pages and content that are designed for advertising only and are displayed next to the main pages. These pages are displayed in smaller dimensions than the main page and have special effects to attract users. These pages and content are also called click-through ads or PPS.Product pages: These pages are mostly designed on store sites to sell products.Fixed pages: The content that is in the fixed part of the page, such as information, information about us, contact us from the users' point of view ...Blog posts: These are the most common and slang types of content that are a combination of text, image, sound and ....There are some important points that optimize the content and site when viewed, and make search engines like Google easily identify and verify shared content and display search results to users in the first place.

The process of search engine optimization for easy work is divided into three parts:

1- internal SEO

2- technical SEO

3- external SEO

The most important elements in SEO

Apart from the meaning and concept of the optimization process, there are some important guidelines that we must follow to get better conclusions and ensure optimization.

1. Be careful in choosing keywords

Choosing the right and popular keyword is important to increase site traffic and SEO optimization . So before choosing an introduction and before you start writing content, we need to search in the search engine for the relevant keyword to get the most searched keywords. Of course, choosing the right keyword is not important because you use a lot of keywords, in which case Google's optimization engine may even recognize your content as spam and prevent it from being indexed and displayed to users. Users may use long keywords to search for the content they want. In order for the site to be included in users' long keyword search results, it is better to use two long keywords. The number of keywords should not be too high to cause the site to be spammed and should not be too small not to appear in search results. 

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